Wednesday, April 29, 2026

SYNC
8:30 - 9:10
REGISTRATIONS & ALL-DAY COFFEE (sponsored by Aldemar)
9:10 - 9:20 Welcoming Act
9:20 - 10:05 OPENING
10:05 - 10:15
SMALL BREAK
10:15 - 11:00 SESSION 1 - Synching Voices Shaping Perceptions | Aligning Destination Narratives with Stakeholder Expectations
11:00 - 11:30 FIRE CHAT - Gateways to Growth: How Business Events Drive National Extroversion
11:30 - 12:00 SPECIAL SESSION 1 - Synching Market Realities | Navigating Uncertainty | Economic Perspectives Shaping the Meetings Sector
12:00 - 12:45 SESSION 2 - Hospitality360°. Synching Experience | Hotels as Shapers of Attendee Experience and Engagement
12:45 - 13:00 MINI LECTURE 1 - Tourism & Policy | From Reflection to Policy How Tourism Shapes National Strategy
13:00 - 13:45
Time For Networking | Light Lunch
13:45 - 15:15 SPECIAL SESSION 2 - Synching Technology & Human-Centric AI
15:15 - 15:45 IAPCO INSIGHTS
15:45 - 16:45 SPECIAL SESSION 3 (Hybrid Format) - Synching Trust Cyber Security in Events | Bulding Resilience Through Cybersecurity Strategies
16:45 - 17:00 MINI PRESENTATION - Hard Rock Hotel & Casino Athens | The new Conference and Event Space in development
17:00 - 18:15 SESSION 3 - Exhibition & Conference Venues & SESSION 4 - Industry & Exhibitions Synergy
18:15 - 18:45 OUT OF THE BOX INTERVIEW - Resilience Shift | From Sink to Sync
18:45 - 19:00 Highlights of the day
19:00 - 19:15 Presentation by our Platinum Sponsor
20:00 - 22:30 EVENING SOCIAL EVENT - Party by Myconian Collection
SYNC
8:30 - 9:10
REGISTRATIONS & ALL-DAY COFFEE (sponsored by Aldemar)
9:10 - 9:20 Welcoming Act
9:20 - 10:05 OPENING
10:05 - 10:15
SMALL BREAK
10:15 - 11:00 SESSION 1 - Synching Voices Shaping Perceptions | Aligning Destination Narratives with Stakeholder Expectations
11:00 - 11:30 FIRE CHAT - Gateways to Growth: How Business Events Drive National Extroversion
11:30 - 12:00 SPECIAL SESSION 1 - Synching Market Realities | Navigating Uncertainty | Economic Perspectives Shaping the Meetings Sector
12:00 - 12:45 SESSION 2 - Hospitality360°. Synching Experience | Hotels as Shapers of Attendee Experience and Engagement
12:45 - 13:00 MINI LECTURE 1 - Tourism & Policy | From Reflection to Policy How Tourism Shapes National Strategy
13:00 - 13:45
Time For Networking | Light Lunch
13:45 - 15:15 SPECIAL SESSION 2 - Synching Technology & Human-Centric AI
15:15 - 15:45 IAPCO INSIGHTS
15:45 - 16:45 SPECIAL SESSION 3 (Hybrid Format) - Synching Trust Cyber Security in Events | Bulding Resilience Through Cybersecurity Strategies
16:45 - 17:00 MINI PRESENTATION - Hard Rock Hotel & Casino Athens | The new Conference and Event Space in development
17:00 - 18:15 SESSION 3 - Exhibition & Conference Venues & SESSION 4 - Industry & Exhibitions Synergy
18:15 - 18:45 OUT OF THE BOX INTERVIEW - Resilience Shift | From Sink to Sync
18:45 - 19:00 Highlights of the day
19:00 - 19:15 Presentation by our Platinum Sponsor
20:00 - 22:30 EVENING SOCIAL EVENT - Party by Myconian Collection

SYNC
8:30 - 9:10
REGISTRATIONS & ALL-DAY COFFEE (sponsored by Aldemar)
9:10 - 9:20 Welcoming Act
9:20 - 10:05 OPENING
10:05 - 10:15
SMALL BREAK
10:15 - 11:00 SESSION 1 - Synching Voices Shaping Perceptions | Aligning Destination Narratives with Stakeholder Expectations
11:00 - 11:30 FIRE CHAT - Gateways to Growth: How Business Events Drive National Extroversion
11:30 - 12:00 SPECIAL SESSION 1 - Synching Market Realities | Navigating Uncertainty | Economic Perspectives Shaping the Meetings Sector
12:00 - 12:45 SESSION 2 - Hospitality360°. Synching Experience | Hotels as Shapers of Attendee Experience and Engagement
12:45 - 13:00 MINI LECTURE 1 - Tourism & Policy | From Reflection to Policy How Tourism Shapes National Strategy
13:00 - 13:45
Time For Networking | Light Lunch
13:45 - 15:15 SPECIAL SESSION 2 - Synching Technology & Human-Centric AI
15:15 - 15:45 IAPCO INSIGHTS
15:45 - 16:45 SPECIAL SESSION 3 (Hybrid Format) - Synching Trust Cyber Security in Events | Bulding Resilience Through Cybersecurity Strategies
16:45 - 17:00 MINI PRESENTATION - Hard Rock Hotel & Casino Athens | The new Conference and Event Space in development
17:00 - 18:15 SESSION 3 - Exhibition & Conference Venues & SESSION 4 - Industry & Exhibitions Synergy
18:15 - 18:45 OUT OF THE BOX INTERVIEW - Resilience Shift | From Sink to Sync
18:45 - 19:00 Highlights of the day
19:00 - 19:15 Presentation by our Platinum Sponsor
20:00 - 22:30 EVENING SOCIAL EVENT - Party by Myconian Collection

Thursday, April 30, 2026

SHIFT.SHAPE.
9:00 - 9:25
WELCOME COFFEE AND SNACK
9:25 - 9:30
ENERGIZER
9:30 - 10:15 SESSION 5 - Shifting Strategies | Synching Institutions | Harmonizing Strategies for Impactful International Events
10:15 - 10:45 LECTURE 1 - The Power of Connectivity: Infrastructure as a Catalyst for the Meetings Industry
10:45 - 11:30 SESSION 6 - Voices that Steer
11:30 - 12:15 SESSION 7 - Shaping Collaboration: Associations, Ambassadors & PCOs - Different Roles, One Goal: Shaping Global Event Success
12:15 - 12:30 MINI LECTURE 2 - Shape: The Future of Connectivity
12:30 - 12:45 MINI LECTURE 3 - Shifting to Sustainable Value | From ESG Compliance to Competitive Advantage in Business Events
12:45 - 13:15
Time for Networking | Coffee & Snack
13:15 - 13:45 POWER UP SESSION - Corporate Reputation Strategy: The New Business Model for Event Leaders
13:45 - 14:30 SPECIAL SESSION 4 - Access the Shift: Designing Destinations for Everyone
14:30 - 15:00 LECTURE 2 - Hosting Influence
15:00 - 15:30 SESSION 8 - Shifting Practices – Case Studies
15:30 - 15:47 STUDENT COMPETITION Part I | featured by TÜV NORD Hellas
15:47 - 16:15 STUDENT COMPETITION Part II | featured by TÜV NORD Hellas
16:15 - 16:30 CLOSING CEREMONY
SHIFT.SHAPE.
9:00 - 9:25
WELCOME COFFEE AND SNACK
9:25 - 9:30
ENERGIZER
9:30 - 10:15 SESSION 5 - Shifting Strategies | Synching Institutions | Harmonizing Strategies for Impactful International Events
10:15 - 10:45 LECTURE 1 - The Power of Connectivity: Infrastructure as a Catalyst for the Meetings Industry
10:45 - 11:30 SESSION 6 - Voices that Steer
11:30 - 12:15 SESSION 7 - Shaping Collaboration: Associations, Ambassadors & PCOs - Different Roles, One Goal: Shaping Global Event Success
12:15 - 12:30 MINI LECTURE 2 - Shape: The Future of Connectivity
12:30 - 12:45 MINI LECTURE 3 - Shifting to Sustainable Value | From ESG Compliance to Competitive Advantage in Business Events
12:45 - 13:15
Time for Networking | Coffee & Snack
13:15 - 13:45 POWER UP SESSION - Corporate Reputation Strategy: The New Business Model for Event Leaders
13:45 - 14:30 SPECIAL SESSION 4 - Access the Shift: Designing Destinations for Everyone
14:30 - 15:00 LECTURE 2 - Hosting Influence
15:00 - 15:30 SESSION 8 - Shifting Practices – Case Studies
15:30 - 15:47 STUDENT COMPETITION Part I | featured by TÜV NORD Hellas
15:47 - 16:15 STUDENT COMPETITION Part II | featured by TÜV NORD Hellas
16:15 - 16:30 CLOSING CEREMONY

SHIFT.SHAPE.
9:00 - 9:25
WELCOME COFFEE AND SNACK
9:25 - 9:30
ENERGIZER
9:30 - 10:15 SESSION 5 - Shifting Strategies | Synching Institutions | Harmonizing Strategies for Impactful International Events
10:15 - 10:45 LECTURE 1 - The Power of Connectivity: Infrastructure as a Catalyst for the Meetings Industry
10:45 - 11:30 SESSION 6 - Voices that Steer
11:30 - 12:15 SESSION 7 - Shaping Collaboration: Associations, Ambassadors & PCOs - Different Roles, One Goal: Shaping Global Event Success
12:15 - 12:30 MINI LECTURE 2 - Shape: The Future of Connectivity
12:30 - 12:45 MINI LECTURE 3 - Shifting to Sustainable Value | From ESG Compliance to Competitive Advantage in Business Events
12:45 - 13:15
Time for Networking | Coffee & Snack
13:15 - 13:45 POWER UP SESSION - Corporate Reputation Strategy: The New Business Model for Event Leaders
13:45 - 14:30 SPECIAL SESSION 4 - Access the Shift: Designing Destinations for Everyone
14:30 - 15:00 LECTURE 2 - Hosting Influence
15:00 - 15:30 SESSION 8 - Shifting Practices – Case Studies
15:30 - 15:47 STUDENT COMPETITION Part I | featured by TÜV NORD Hellas
15:47 - 16:15 STUDENT COMPETITION Part II | featured by TÜV NORD Hellas
16:15 - 16:30 CLOSING CEREMONY

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